01 — About Us
The Brand
SuperWeeb is a streetwear brand that blends Japanese anime culture with premium urban style. Everything is designed in Tokyo — our hats are worn by fans who don't just watch anime, they live it.
From Naruto to One Piece to Demon Slayer — we turn iconic anime moments into wearable art. Clean, minimal, built for the streets.
Our world
"Streetwear × Anime — Designed in Tokyo, Japan."
02 — Campaign Overview
What We're Creating
This campaign is focused exclusively on our hats collection. We want authentic, high-energy content that shows real fans wearing and styling SuperWeeb snapbacks in their everyday world.
No forced poses. No set-like production. Just genuine anime fans who love streetwear.
Hats Only
Snapbacks
Lifestyle
Streetwear
Anime Culture
03 — Deliverables
What We Need From You
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01
3 Final Edited Videos
3 complete, edited videos featuring the hats. Each video should feel distinct — different angle, hook, or setting. Minimum 15 seconds, maximum 60 seconds. Vertical format (9:16) optimized for TikTok / Reels.
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02
Photos
Still photos of you wearing the hat — lifestyle shots, close-up details, outfit flat lays. Minimum 5 photos per deliverable set.
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03
All Raw Footage & B-Roll
Upload all raw clips, B-roll, and behind-the-scenes footage. We use raw content to create additional assets on our end.
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04
Whitelisting Authorization
Grant whitelisting for 180 days. We spend significantly on ads — this means your profile will potentially grow from our ad spend reaching new audiences.
04 — Content Direction
How to Show the Hat
Content Angles
- Outfit of the day featuring the hat
- Styling the hat different ways
- Unboxing / first reaction
- Anime fan "fits" — pair with your merch
- Street / city environment shots
- Close-up detail shots of the embroidery
B-Roll Ideas
- Hat being placed on / adjusted
- Walking in a city / urban setting
- Detail: logo, brim, stitching close-up
- Flat lay with other streetwear pieces
- Multiple angles of the hat
- Your personal anime setup or collection
On-Camera Requirement
- You must appear on camera in all 3 videos — no faceless content.
- The hat must be worn (not just held or shown flat) in each video.
- If a video doesn't meet these requirements, we will request a reshoot.
05 — Guidelines
Do's & Don'ts
Do
- Wear the hat naturally, as part of your outfit
- Show your genuine personality and style
- Lean into the anime x streetwear aesthetic
- Film in good natural light
- Include close-up detail shots
- Keep your authentic voice in the caption/voiceover
Don't
- Feature any other brand's hats or headwear
- Film in cluttered or distracting backgrounds
- Use heavy filters that change the hat's colors
- Post before we've reviewed and approved
- Use music with copyright claims
- Film in portrait but submit in landscape
06 — Technical Requirements
Specs
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FMT
Format
Vertical 9:16 for Reels / TikTok. Horizontal 16:9 for YouTube if applicable. Resolution: minimum 1080p.
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LEN
Length
Final videos: 15–60 seconds each. B-roll clips can be any length.
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AUD
Audio
Clear audio. Use royalty-free or original sound only — no copyrighted music without pre-approval.
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FILE
File Format
MP4 preferred. MOV accepted. Send raw files uncompressed where possible.
07 — Inspiration
Examples We Love — we would love to see how you duplicate them
These are the kinds of videos and formats we're looking for. Use them as a reference for energy, pacing, and style.
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01
TikTok Example — @rahnnifitteds
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02
TikTok Example — @atse.hockey
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03
TikTok Example — @rahnnifitteds
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04
08 — Submission
How to Submit
Upload all final videos and raw footage to the Google Drive folder we share with you via Insense. Final edited videos can also be uploaded directly to Insense for review.
Please do not post any content publicly until you've received written approval from our team.
Questions?
Reach out via Insense or WhatsApp. We're here to help you create the best possible content.